EFFECTIVE MARKETING REQUIRES COURAGE AND SKILLS
The impetuosity of youth is of
little consequence without sheer ability. Add a third quality, courage, and the
combination is the perfect fit for success in marketing Edwards (2015).
The eminence that marries
effective salespersons right across the level scale is ability
That value needed for effective
salesmanship is courage. Here are just some of the reasons why it matters more
in marketing than it does in most other careers.

If young marketers are less
cautious than those with a few miles on the clock, it’s not hard to see why.
Sticking your neck out when school fees and the mortgage are at stake is harder
than when it’s just you and the rent.
And there are other ways that
courage can become blunted over the years: by being ground down once too often,
or, conversely, by winning great accolades, and then getting into a groove of
repeating the techniques that earned them, rather than seeing each new
challenge in its own right.
Talent, though, is forever. It
may lie dormant, it may be suppressed by an excess of caution, but it is always
there. What the intake of fresh-faced, energized young marketers brings to the
team isn’t any special skill or ‘native’ understanding that the mature
marketers lack. What they bring is daring, chutzpah and fearlessness. And the
very best managers will ensure that at least a little of that rubs off.
ARTICLE BY JEROME ADZAHA
Nice piece......
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Deleteguy guy....Nice info though....
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