Do Marketers Still Consider Customers as King (Or Queen) In Their Business?
By Dr. Michael K. There is something truly magical about that precise moment when a product is bought or sold. I suppose it’s because our species has relied upon this most fundamental form of capitalism for so long. As humans became more efficient in drawing sustenance and were no longer engaged 100% in the act of survival, we learned to plant a little more rice or catch a few more fish. This abundance was then taken to the “marketplace” where people traded it for something they didn’t have but nonetheless needed. I’m no evolutionary biologist, but I’d be willing to bet the act of buying and selling activates some ancient and primitive part of the human brain. The act of selling, of course, requires a customer, and for years sales professionals have been taught that Customer is King. They learn about the product they are selling, learn how to counter objections from their customer, learn how to educate their customer, and learn how to generate new leads. When each person was ...
